Welcome to Face It, Own It!

a Project by The Midlife Movement and its Founder,

Jo Blackwell

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Inspire yourself or someone you love.


A Celebration of Women

In this instagrammable world, we have become used to seeing our own and each other's faces "filtered", flattened and featureless. To look "young for your age" is considered a compliment.

Here at the Midlife Movement we say there is nothing wrong with being older, or old - we are beautiful just as we are - every line, grey hair, lump and bump speaks of our experience, strength and character.

This collection of 166 black and white portraits - including over 100 "selfies" sent to the project - of women over 40 without their make up is our way of trying to "normalise" seeing older faces. SCROLL DOWN TO WATCH OUR SHORT FILM.

There is nothing wrong with wanting to look good, or in wearing make up. But I believe it is time to reclaim our natural beauty and not be ashamed that we are no longer youthful.

I see beauty in every woman I photograph. The women who took part in this project are full of wisdom, grace and joy and I feel privileged to have been able to reflect that back to them.


Face it, Own it! The Bare-faced Truth about Midlife Women

Grab a cuppa, sit back and enjoy this short film featuring the thoughtful, honest voices of 52 women aged from 40 - 75. You can now watch the full individual interviews on our new YouTube channel

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I send out a personal mini-blog via email every Friday - do join me if you'd like to receive this and also hear about current and future projects.


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