Face It, Own It! is a forthcoming book and exhibition of portraits celebrating women over 40 and their natural beauty – without any make-up.
And YOU could be one of the radiant faces in this campaign, like the ladies on the left who have sent their no make-up selfies - helping to showcase the power of feminine confidence and visibility in midlife.
Scroll down to find more details about the project below, including ways to take part.
In this instagrammable world, we have become used to seeing our own and each other's faces "filtered", flattened and featureless. To look "young for your age" is considered a compliment.
Here at the Midlife Movement we say there is nothing wrong with being older, or old - we are beautiful just as we are - every line, grey hair, lump and bump speaks of our experience, strength and character.
This collection of black and white portraits of women over 40 without their make up is our way of trying to "normalise" seeing older faces.
There is nothing wrong with wanting to look good, or in wearing make up. But I believe it is time to reclaim our natural beauty and not be ashamed that we are no longer youthful.
I see beauty in every woman I photograph. The women queuing to take part in this project are full of wisdom, grace and joy and I feel privileged to be able to reflect that back to them.