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Welcome to Face It, Own It!

a Project by The Midlife Movement and its Founder,

Jo Blackwell

Face it, Own it! The Bare-faced Truth about Midlife Women

Grab a cuppa, sit back and enjoy this short film featuring the thoughtful, honest voices of 52 women aged from 40 - 75


All enquiries to [email protected]


In this instagrammable world, we have become used to seeing our own and each other's faces "filtered", flattened and featureless. To look "young for your age" is considered a compliment.

Here at the Midlife Movement we say there is nothing wrong with being older, or old - we are beautiful just as we are - every line, grey hair, lump and bump speaks of our experience, strength and character.

This collection of black and white portraits of women over 40 without their make up is our way of trying to "normalise" seeing older faces.

There is nothing wrong with wanting to look good, or in wearing make up. But I believe it is time to reclaim our natural beauty and not be ashamed that we are no longer youthful.

I see beauty in every woman I photograph. The women who took part in this project are full of wisdom, grace and joy and I feel privileged to have been able to reflect that back to them.


A Celebration of Women

You can own this book!

A limited edition, hardback edition, personally signed by Jo. Or a downloadable pdf available instantly


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