Welcome to Face It, Own It!

a Project by The Midlife Movement and its Founder,

Jo Blackwell

In this instagrammable world, we have become used to seeing our own and each other's faces "filtered", flattened and featureless. To look "young for your age" is considered a compliment.

Here at the Midlife Movement we say there is nothing wrong with being older, or old - we are beautiful just as we are - every line, grey hair, lump and bump speaks of our experience, strength and character.

This collection of 166 black and white portraits of women over 40 without their make up - including over 100 "selfies" sent to the project -  is our way of trying to "normalise" seeing older faces. SCROLL DOWN TO WATCH OUR SHORT FILM.

There is nothing wrong with wanting to look good, or in wearing make up. But I believe it is time to reclaim our natural beauty and not be ashamed that we are no longer youthful.

I see beauty in every woman I photograph. The women who took part in this project are full of wisdom, grace and joy and I feel privileged to have been able to reflect that back to them.

Face it, Own it! The Bare-faced Truth about Midlife Women

Grab a cuppa, sit back and enjoy this short film featuring the thoughtful, honest voices of 52 women aged from 40 - 75. You can now watch the full individual interviews on our new YouTube channel

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Inspire yourself or someone you love.


Are you approaching 50? Or already there - and beyond?

Where are you headed? What are the exciting things you might do now that your life is changing? Do you have a clear plan or not know where to start? Would you like to discover a new way to manage your energy so that NOTHING stands in your way?

Book a FREE Rediscovery call with me today and we'll brainstorm all the ways that you could make the rest of your life the best of your life!


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