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Is this you?

Have you reached a point in your life where you have started to ponder questions such as: Where have I been? Where am I now? Where am I going? Am I happy? If not, what am I going to do about it?

Perhaps you have an empty nest and you’re wondering: what next?

Or your career has stalled, or has lost it’s shine for you and you’d like a change?

Perhaps you have a growing need to use your experience and knowledge to do some good in the world, but don’t know where to start?

Maybe you’re really excited about this stage in your life and want some inspiration.



I'm Jo Blackwell, the Founder of

The Midlife Movement.

I founded The Midlife Movement for women who are fearful of ageing, as I once was. Women who need a little friendly help to see that midlife does not have to be the crisis we are led to believe it is.

Rather, it is a transition to a time of enormous opportunity - if we are willing to embrace the changes in our lives and in ourselves.

We have so much to offer the world – our experience, knowledge, love - and the world needs our commitment and energy.

I am living proof that life after 50 is something to celebrate, not dread. You can read more about me here. 


Especially for you - a free ebook of my book of Portraits and inspiring interviews with over 50s.

How would this feel?


  • To be a part of a community of like-minded women who actively support each other - you'll know you're not alone. 
  • To have direct access to Jo and a host of coaches who will challenge you to make the changes in your life you need to make the rest of your life the best of your life. The life you know you deserve to live!
  • To work through courses and challenges in your own time that will increase your confidence and help you work out what's next
  • To listen to thought provoking, informative interviews
  • Have access to our exclusive Resource Library 
  • To have all content available in both video and downloadable audio, so you can listen whilst driving, walking etc
  • Learn about practical ways to cope with menopause and other midlife changes - taught by experts

£1,000s of content, all under one roof!

Join the Movement – be the change you want to see in the world! 

The Midlife Movement Community

This group comes from me: from my journey, my experience and my desire to help. This is a community designed to help you thrive.

I want to help YOU move from Fearful to FABULOUS!


My Mission

To challenge women to think differently about ageing and to embrace change. I want to let them know they are not alone, or going "mad", when menopause happens and that grieving for their children when they've left home is totally normal.

And to reassure them that there are new opportunities ahead to be really excited about! By embracing change instead of fighting it a more hopeful and less fearful future lies ahead.

“At 50, I began to know who I was. It was like waking up to myself.” Maya Angelou

Oh Crap, I’m 50!
A Journey from Fearful to Fabulous (Sometimes)

At 49 I was feeling old, unfit, overweight and irrelevant. Throw in hormonal upheavals, multiple bereavements and a rapidly emptying nest and you have a recipe for personal disaster. Figuring there must be others "out there" who, like me, felt confused and fearful about getting older, I started to pour my heart out into a blog called project50. What happened next changed my life.

A mixture of articles, musings and personal letters, this is a compilation of the best of the now defunct project50.


"I loved this book.  It's funny,  brilliantly written and so relatable! A must read for anyone approaching or passing 50 ... It will lift your spirits by looking at the funny side to our changing lives, hormones and bodies and make you realise that there is a lot of positive stuff you can do with all your wisdom and knowledge that comes with age." Annette Watters (Amazon UK Review)

The Midlife Movement Membership

I hope you’ll join me as I hurtle towards my next big birthday. Though I am less fearful than I was, I only manage fabulous every now and then. I’m a work in progress, just like you, let’s enjoy the ride together!

I can't wait to see what kind of life you are going to create for yourself!



"It's great to be part of an inspiring group who believes that there’s a lot of life to live after 50!!!"


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