Changing the narrative on ageing

one story at a time.

a Project by The Midlife Movement and Founder, Jo Blackwell

In the western world, our obsession with youth, youth culture and "anti"-ageing has created an identity crisis for the later life stages we all experience. Too many feel washed up at 50 - tired, over-looked at work, invisible in our own lives.

It doesn't have to be this way! The (B)OLDER project aims via video and written interviews to give everyday men and women a chance to share their adventures, their passions and the hopes and dreams they are acting upon to inspire and uplift us all.


A Celebration of Life at 50+


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