For the August Book Club, (and our very first at The Midlife Movement!) I’ve selected an inspiring summer read from Tricia Cusden, Founder of the British make up brand, Look Fabulous Forever.
I felt this was apt after featuring Cindy Joseph as our first Inspirational Woman, as, like Cindy, Tricia has developed a line of pro-age make up and is a vocal advocate for embracing age rather than fighting it.
“Living the Life More Fabulous – Beauty, Style & Empowerment for Older Women” is part manual, part manifesto, with plenty of food for thought about the way we view ageing in the Western world and, consequently, the way we view ourselves. The author is visible throughout the book in a series of gorgeous portraits (which, as a Portrait and Personal Branding Photographer, I obviously absolutely love!).
Whilst she asserts from the start that:
There has never been a better time to be an older woman,
Tricia also notes:
Our society seems to value older women only...
The first subject of our “Inspirational Women” posts, Cindy Joseph has been nominated by Group member, Joy, who says:
“Another inspirational lady dies too young. We can never have enough of these women who blaze a trail to say age is not a barrier. We do not have to become the stereotypical grandmother beyond the age of 60 but can reinvent ourselves and still make a contribution to the world of work, business and society in general.”
Ms Joseph died on 12th July at just 67. Having been a make up artist for most of her working life, at 49 her long, grey hair caught the eye of a model scout and she started a second career as a model, appearing in campaigns for major brands such as Dolce and Gabbana and Olay well into her 60s.
Having been asked constantly by other women to reveal what “anti-ageing” products she used, she decided to merge her careers as make up artist and model and took the leap into business. “Boom!” by Cindy Joseph claims...